The Marketing Sprint
Your marketing plan in ninety days.
Three months, weekly working sessions, and at the end you own a complete marketing plan: strategy, budget, vendor roadmap, and intake readiness. Built for firms that have never had one.
Fractional CMO · Marketing Advisor
Fractional CMO
and marketing advisor.
I'm Eric Ritter, The SEO Sommelier®. Seventeen years building marketing systems for law firms and growth-stage founders, including in-house. Start with a ninety-day sprint and walk away with a complete marketing plan you own. No agency required. No long-term contract.
Thirty minutes. No pitch.
Eric — portrait
- 17 Years in Digital Marketing
- Former In-House Head of Marketing, Law Firms
- Tampa Bay Chamber Small Business of the Year
- Adjunct Professor, USF Zimmerman School
- Host, The Search Bar Podcast
01Three Ways to Work Together
Three doors. One destination: a marketing function that produces revenue.
Fractional CMO
Marketing leadership without the executive salary.
I run your marketing function while you run your business. Strategy, vendor accountability, hiring guidance, and a system that connects every dollar to revenue.
SEO Consulting
The Sommelier's specialty, seventeen years deep.
Search strategy that produces clients, not charts. Audits, roadmaps, and AI-era SEO direction for firms that want an expert in their corner.
02The Real Problem
You don't have a spending problem. You have an alignment problem.
Most of the businesses I talk to fall into one of two camps. Some have been writing marketing checks for years and can't point to a single signed client that came from them. Others have never spent a marketing dollar in their lives, built everything on referrals, and now feel the ground shifting underneath them.
Both have the same problem. Their marketing, whether it's a five-thousand-dollar retainer or a blank page, isn't tied to the only numbers that matter: signed clients and revenue.
That's the disconnect I fix. Not with more spending, more channels, or more dashboards. With alignment.
03How I Work
Start small. Own everything. Scale when it's working.
- i.
The Sprint
Ninety days, working sessions every week, one deliverable: a complete marketing plan your firm owns forever. If we never speak again after that, you still have the roadmap.
- ii.
Ongoing Advisory
For firms that want me in their corner while they execute: monthly strategy, vendor accountability, and a second set of eyes before you sign anything.
- iii.
Fractional CMO
When you're ready for marketing leadership without a two-hundred-thousand-dollar executive hire, I take the seat. I build the function, hire your internal owner, and work myself out of a job. That's the point.
No phase requires the next. Every phase ends with you stronger than I found you.
04Results
What aligned marketing actually produces.
5 new retainers / month
for a family law practice, at $51 per potential client.
91% more cases signed
for a personal injury firm, with case value up 162%.
15 new retainers / month
for a criminal defense firm, plus an entirely new Spanish-speaking client base.
Eric — portrait
05The Story
Marketing leadership, uncorked.
The sommelier is intentional. A wine sommelier doesn't hand you the longest menu in the building; he asks what you're eating, what you love, what you've tried, and then pours the one thing that's exactly right. That's how I approach marketing.
I've spent seventeen years building that judgment: agency-side, in-house at law firms, in the classroom at USF, and behind the mic on The Search Bar. Great marketing, like great wine, doesn't go out of style. It just needs someone who knows how to read the menu.
06The Podcast
The Search Bar Podcast.
Conversations on legal marketing growth with the people doing it well.
Episode 01
Search BarWhy the best marketing plans are the boring ones
with Sarah Lin, Lin Family Law
Episode 02
Search BarWhat 'AI search' actually means for law firms
with Marcus Vega, Vega Trial Group
Episode 03
Search BarBuilding intake that doesn't fumble the lead
with Priya Shah, Shah Legal
Let's Talk
Let's find out if your marketing is working.
One thirty-minute call. No pitch, no deck, no prep needed on your end. Tell me where your business is and where you want it to go. I'll tell you honestly whether I can help, and if I can't, I'll point you to who can.