Insights
Practical thinking on marketing leadership, search, and the discipline of getting found.
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The Search Bar · 2 min read
Think you need to be everywhere online to grow your law firm’s visibility? According to internationally recognized visibility strategist Thembi Bheka, that’s one of the biggest myths in digital marketing, and it might b…
Aug 20, 2025
The Search Bar · 2 min read
In today’s fast-paced world, the power of a well-connected network cannot be underestimated. Whether you’re a solo practitioner, a growing firm, or an established legal powerhouse, who you know and how you connect with…
Aug 19, 2025
The Search Bar · 2 min read
In today’s AI-driven world, your personal brand isn’t just a positioning tool — it’s a search engine signal. In this episode of The Search Bar, host Eric Ritter sits down with Alexis Quintal, a personal branding and PR…
Aug 11, 2025
The Search Bar · 1 min read
Sip, sit back, and enjoy this episode of The Search Bar. In Episode 17, host Eric Ritter is joined by Brantley Smith, CEO of HomePro Marketing, to explore how service-based businesses can dominate local search with a we…
Jul 14, 2025
The Search Bar · 1 min read
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter sits down with Chris Martinez, CEO and founder of Bloom, for an in-depth discussion on what it truly takes to scale your business. Chris built Bl…
Jun 9, 2025
The Search Bar · 1 min read
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter sits down with Ilona Anderson, a seasoned trademark and employment law attorney, to explore the often overlooked—but absolutely essential—legal f…
Jun 5, 2025
The Search Bar · 1 min read
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter and his guest, Chaz Volk, dive deep into the world of podcast marketing. In this insightful episode, Chaz, the founder of Mr. Thrive Media (now t…
May 14, 2025
The Search Bar · 1 min read
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter is joined by Alison Ver Halen, a content strategist and SEO copywriter, as they explore the fascinating intersection of psychology and SEO. In th…
Apr 28, 2025
The Search Bar · 1 min read
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter is joined by Gil Magen, the head of product marketing at Accessibbe, as they dive into the importance of web accessibility. With a staggering 98%…
Apr 17, 2025
#ProTip · 5 min read
SEO Traffic Drop Recovery Guide: Your Game Plan to Bounce Back SEO traffic drops can feel like the wind has suddenly been knocked out of your digital sails. It’s alarming, frustrating, and can throw off your entire stra…
Apr 2, 2025
The Search Bar · 1 min read
Sip, sit back and enjoy another episode of The Search Bar. If you’ve ever opened your analytics only to see a sudden drop in your SEO traffic, you know the panic that sets in. Don’t worry, Eric Ritter, The SEO Sommelier…
Apr 1, 2025
Checklists · 6 min read
Local Service Ads Checklist: Your Guide to Boosting Local Visibility In today’s highly competitive world of digital marketing, local service ads (LSAs) have emerged as a secret weapon for service-based businesses to att…
Mar 19, 2025
The Search Bar · 1 min read
Sip, sit back, and enjoy this episode of The Search Bar, where host Eric Ritter dives deep into Local Service Ads (LSAs). Whether you’re new to LSAs or looking to maximize their potential, Eric explains everything you n…
Mar 19, 2025
Checklists · 7 min read
Social media is the bustling marketplace of the digital age—a place where brands connect, engage, and build lasting relationships with their audience. But without a strategy, it’s easy to get lost in the noise. That’s w…
Mar 11, 2025
The Search Bar · 48 min read
Sip, sit back, and enjoy this episode of The Search Bar! In this session, host Eric Ritter is joined by social media expert Hannah Pearson to dive deep into the strategies and benefits behind effective social media mark…
Mar 11, 2025