Insights

Insights & notes

Practical thinking on marketing leadership, search, and the discipline of getting found.

Join the people who get marketing tips in their inbox every two weeks.

By signing up you agree to our Privacy Policy.

6 results in Advertising · Clear

Eric Ritter - The SEO Sommelier

Advertising · 2 min read

Are Native Ads the answer?

First we need to make sure we are asking the right question. Is it as simple as age-old advertising dilemma: “How do advertisers and brands connect with millennials and teens on a deeper level?” Yes it is. Over and over…

Jul 16, 2014

Facebook Advertising

Advertising · 2 min read

Facebook Ad Sets are officially rolling out

In late February Facebook announced “A Simpler Way to Organize and Optimize Campaigns on Facebook“. See the chart below. In essence, they are inserting a layer between the Campaign and the Ad levels. As someone coming f…

Mar 17, 2014

Eric Ritter - The SEO Sommelier

Advertising · 3 min read

lessons from nike to help build brand awareness online.

wieden+kennedy has been creating nike commercials and advertising campaigns that make you want to go out and do something for nike since the 1980s. do “it” to be specific. i was doing some industry reading when i came a…

Jan 12, 2011

Eric Ritter - The SEO Sommelier

Advertising · 1 min read

new (controversial) freshstep ad [video].

via youtube.com this is the spot arm & hammer is suing clorox (makers of freshstep) over. if you have cats like i do you’ll understand that 10 out of 10 times cats will do whatever they want. Posted via email from conne…

Jan 11, 2011