The Marketing Sprint
Your complete marketing plan. In ninety days.
Most firms don't need more marketing. They need a plan: what to do, in what order, at what budget, measured by what numbers. The Marketing Sprint builds that plan in ninety days of working sessions, together, and at the end it belongs to you. Not a proposal for more services. A finished deliverable your firm owns forever.
Thirty minutes. No pitch, no prep.
01The format
What the Sprint is.
Three months. A one-hour working session every week, you and me. Between sessions, I do the analysis, the research, and the drafting; you make the decisions only you can make.
It's built for two kinds of firms. The firm that has never had a marketing plan, built on referrals, watching the ground shift, unwilling to light money on fire finding out what works. And the firm that has been spending for years without being able to connect a dollar to a signed client, tired of vendors grading their own homework.
Either way, the sprint answers the questions that have been circling your partner meetings: What should we actually do? What will it cost? Who should do it? And how will we know it's working?
02The deliverable
What you walk away with. And own forever.
A complete marketing strategy. Your positioning, your target cases or clients, your channels, your message, matched to your market and your goals. Not a template. Built in the sessions, from your business.
A budget and sequencing roadmap. What to invest in each quarter, in what order, and what to refuse to pay for. The order matters more than the amount, and most wasted marketing budgets are sequencing failures.
A vendor and hiring plan. Whether you need an agency, freelancers, an internal marketer, or some mix, with evaluation criteria so you're never dependent on a vendor's word about their own work. If hiring is the answer, the role description comes with it.
An intake and measurement foundation. How leads will be tracked from first click to signed client, and where your current intake process would leak them. Because measurement isn't a nice-to-have; it's the difference between a marketing budget and a marketing guess.
Every document is yours. If we never work together again after day ninety, you have the roadmap and the independence to run it. That's not a risk to me; it's the design.
03Fit
Who the Sprint is for.
Law firms and professional service businesses, typically one to ten million in revenue, where the owner or a managing partner still makes the marketing decisions. Firms that want a real plan before they spend, or a real reckoning on what they're already spending.
It is not for firms that want execution without strategy, businesses whose offer hasn't been validated in-market yet, or anyone looking for a thirty-day miracle. I'll tell you on the first call if you're better served by something else, including things I don't sell.
04The timeline
How the ninety days unfold.
Weeks one through three: Diagnose. Your business, your market, your competitors, your current marketing if any, your numbers. Everything on the table. This is where most surprises surface, and finding them now is the point.
Weeks four through six: Position. Who you serve, what you're the best answer for, and the message that makes the right clients choose you. Strategy fails here or nowhere.
Weeks seven through nine: Plan. Channels, budget, sequencing, and the tracking foundation. What to do first, second, and not at all.
Weeks ten through twelve: Operationalize. The vendor plan, the hiring plan if you need one, the intake readiness work, and the ninety-day execution calendar for the quarter after the sprint. We end with your next steps scheduled, not theoretical.
05Investment
The investment, next to its alternatives.
The full sprint is fifteen thousand dollars over three months.
Sit that next to the alternatives it replaces. One wasted agency quarter runs fifteen to thirty thousand dollars with nothing to show but a traffic report. One bad marketing hire costs six figures once you count salary, ramp, and the opportunity lost. One more year of "we'll figure it out later" costs whatever your competitors compound while you wait.
The sprint has a start, an end, a defined deliverable, and a number you can say out loud in a partner meeting. That's on purpose.
06After
What happens after day ninety.
Three paths, all valid:
Run it yourself. You have the plan, the sequence, and the evaluation criteria. Many firms execute with their own team and vendors from here.
Ongoing advisory. Keep me in your corner monthly while you execute: strategy check-ins, vendor accountability, a second set of eyes before you sign anything.
Fractional CMO. For firms that want marketing leadership in the seat, I run the function until your internal team can, then hand over the keys.
No phase requires the next one. Every phase ends with you stronger than I found you.
FAQ
Frequently asked questions.
- Is this a trial for a bigger engagement?
- No. The sprint is a complete engagement with a finished deliverable. The plan is built to stand alone, and a meaningful share of clients take it and run it themselves. If we continue together afterward, it's because the work earned it.
- What do you need from us during the sprint?
- One hour a week in the working session, decision-making authority in the room, and honest access to your numbers. The analysis and drafting between sessions is on me.
- Can our whole partnership attend the sessions?
- The sessions work best with one or two decision-makers. We build in partner-meeting checkpoints so the broader group reviews and weighs in at the moments that matter, without turning strategy sessions into committee meetings.
- We were burned by an agency before. How is this different?
- Structurally. An agency sells you execution and reports on its own work. The sprint sells you a plan you own, built by someone with no execution contract to protect. If the plan says you need an agency, it also gives you the criteria to hold one accountable, which is exactly what was missing last time.
- What if we already have some marketing running?
- Then the diagnose phase gets more interesting. We audit what's running, keep what's working, and the plan reallocates the rest. Firms with existing spend often fund the entire sprint out of what we cut.
Ninety days from now, you'll have a plan. Or another quarter will have passed.
One thirty-minute call. Tell me about your firm and what growth means to you. I'll tell you honestly whether the sprint fits, what it would focus on for your situation, and exactly what you'd own at the end.