Insights
Practical thinking on marketing leadership, search, and the discipline of getting found.
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The Search Bar · 1 min read
Sip, sit back, and enjoy this episode of The Search Bar, where host Eric Ritter dives deep into Local Service Ads (LSAs). Whether you’re new to LSAs or looking to maximize their potential, Eric explains everything you n…
Mar 19, 2025
Checklists · 7 min read
Social media is the bustling marketplace of the digital age—a place where brands connect, engage, and build lasting relationships with their audience. But without a strategy, it’s easy to get lost in the noise. That’s w…
Mar 11, 2025
The Search Bar · 48 min read
Sip, sit back, and enjoy this episode of The Search Bar! In this session, host Eric Ritter is joined by social media expert Hannah Pearson to dive deep into the strategies and benefits behind effective social media mark…
Mar 11, 2025
Checklists · 6 min read
Website Security Checklist: Your Path to a Safe and Reliable Site Imagine investing in a beautifully designed website only to have it compromised because of a preventable security flaw. For businesses, a website isn’t j…
Feb 5, 2025
The Search Bar · 1 min read
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter will dive into How To Keep Your WordPress Site Secure with Garrett Goldman, CEO of StateWP. They will discuss the real-world consequences of negl…
Jan 21, 2025
Checklists · 7 min read
Email Marketing: Your Guide to Paid Campaign Success Years ago, with the rise of social media, email marketing was pronounced dead. But nowadays, it has risen from its grave and evolved as a reliable tool for engaging w…
Jan 13, 2025
The Search Bar · 1 min read
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter will be talking about all things email marketing and how it can transform your brand’s reach with Molly McIntyre, a Client Success Manager at Dig…
Jan 7, 2025
The Search Bar · 1 min read
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter will be diving into the world of link building, its importance, and key concepts with Ben Anderson, SEO Consultant. They will discuss the key str…
Jan 6, 2025
The Search Bar · 1 min read
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter will talk about all things PAID MEDIA and how it can transform your brand’s visibility with his expert guest, Jacob Hribal, a Paid Search Strateg…
Jan 2, 2025
Featured · 6 min read
PPC Checklist: Your Ultimate Guide to Paid Search Success Pay-per-click (PPC) advertising offers businesses a unique opportunity to reach their target audience effectively and efficiently. When done correctly, PPC can d…
Jan 2, 2025
The Search Bar · 1 min read
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter will talk about the importance and power of Technical SEO with his expert guest, Amy Cibulas, an SEO Strategist at Digital Neighbor. They will br…
Oct 24, 2024
The Search Bar · 1 min read
Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter will be diving into the importance of Reporting and Analytics in your SEO strategy and website performance. At the Search Bar, we’re serving up i…
Oct 10, 2024