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83 results in Digital Marketing · Clear

Eric Ritter - The SEO Sommelier

Advertising · 2 min read

Are Native Ads the answer?

First we need to make sure we are asking the right question. Is it as simple as age-old advertising dilemma: “How do advertisers and brands connect with millennials and teens on a deeper level?” Yes it is. Over and over…

Jul 16, 2014

Eric Ritter - The SEO Sommelier

Digital Marketing · 1 min read

Happy Twitterversary!

Thanks to twitter for making me feel special by sending me a Twitterversary email today! Six years sure do fly by when you’re tweeting. Happy Twitterversary!You just turned 6.

Jul 10, 2014

Facebook Advertising

Advertising · 2 min read

Facebook Ad Sets are officially rolling out

In late February Facebook announced “A Simpler Way to Organize and Optimize Campaigns on Facebook“. See the chart below. In essence, they are inserting a layer between the Campaign and the Ad levels. As someone coming f…

Mar 17, 2014

Amazon Prime Price Increase

Amazon · 1 min read

2014 Amazon Prime Price Increase

It’s official: We have the first Amazon Prime price hike of 2014: Well, I guess $8.25 per month isn’t too bad. However, since I already pay for Netflix (and they have a much better selection) and thus only use Amazon Pr…

Mar 13, 2014

Facebook paper

Digital Marketing · 2 min read

The Future of “The Social Network”

What’s really behind Facebook’s new Paper app? Facebook just announced a new app called “Paper” and while watching the intro video it hit me: Facebook is moving way from “The Social Network” (Yes, just like the tile of…

Jan 31, 2014

Conversions are as easy as 1-2-3

CRO · 2 min read

Conversions are as easy as 1-2-3

It has befuddled me many times how a simple conversion page is done incorrectly. It is not that hard and conversion page best practices are really as easy as 1-2-3: Make them trust you. are you going to spam me? are you…

Nov 26, 2013

Eric Ritter - The SEO Sommelier

Digital Marketing · 1 min read

what is google author rank – how to get the most out of it.

what is google author rank? google’s author rank goes back to a patent filed 2005. the patent describes a method in which the contents of the the search results (SERP) are assigned to a specific authors. in addition, au…

Jan 16, 2013

Eric Ritter - The SEO Sommelier

Digital Marketing · 1 min read

twitter 5.0 is here.

#twitter 5.0 for #iOS is here. (Taken with Instagram)

Sep 18, 2012

Eric Ritter - The SEO Sommelier

Branding · 1 min read

Microsoft has a new logo – The first since 1987

parislemon: Microsoft’s first new logo since 1987. Janet I. Tu: For the first time, the company’s logo will also include a symbol: In this case, a square formed by four multicolored square tiles — reminiscent of the com…

Aug 23, 2012