Insights

Insights & notes

Practical thinking on marketing leadership, search, and the discipline of getting found.

Join the people who get marketing tips in their inbox every two weeks.

By signing up you agree to our Privacy Policy.

25 results in SEO · Clear

types of seo

SEO · 4 min read

These Are the Common Types of SEO You Need to Know

Are you looking to improve your business’s SEO in the coming year? Boosting your SEO can lead to better brand credibility, higher conversion rates, better user experience, and higher close rates, just to name a few. But…

Nov 5, 2020

local seo

SEO · 5 min read

What Is Local SEO and How Can It Help Your Business?

When it comes driving traffic to your site, SEO is the name of the game. If you don’t have an online presence, then you might as well not exist. The fact is that 93% of all traffic comes from a search engine. So optimiz…

Dec 7, 2018

seo positioning

SEO · 5 min read

How to Use Social Media for SEO Positioning

A staggering 81% of Americans have a social media profile. According to research, there are 1.96 billion social media users in the world. That’s over 1 in 7 people. Unless you’ve been living under a rock, you likely kno…

Dec 11, 2017

digital brand strategy

SEO · 5 min read

How to Build a Better Digital Brand Strategy

Plenty of you think your digital brand strategy is efficient. Yet, could you deliver a report if I were to ask for your ROI? Many of you slapped together the strategy based around marketing trends and what you’ve learne…

Sep 5, 2017

digital consultant

SEO · 5 min read

How A Digital Consultant Can Help A Local Business

Almost 4 billion people use the Internet and roughly one-third use at least one social media platform. With so many people going online and participating on social platforms, the Internet holds powerful potential for bu…

Mar 26, 2017

the modern customer journey

#strategy · 3 min read

The Modern Customer Journey

Digital technology is enabling a radically altered consumer journey. It is important for a brand to be present and engage with consumers during all steps of this modern customer journey. Research is necessary to help cr…

Aug 19, 2014

How to increase website traffic

#strategy · 3 min read

How do I increase my website traffic?

Recently, the practice of Conversion Rate Optimization (CRO) has flared back up. As a Digital Strategist (CRO) is always on my mind for my clients. Without successful CRO your clients will fail. The process of optimizin…

Aug 17, 2014

seo gets the most visits

Digital Marketing · 1 min read

Which Marketing Channel Gives You the Most Bang for Your Click?

Don’t think SEO matters? Think again. Thanks to an infographic by Conductor featuring the most concise industry data I’ve seen so far this year you can see from which channels brands get the most customers from. The inf…

Aug 14, 2014

twitter bird

#ProTip · 4 min read

5 ways to make the most of twitter

#ProTip: Engage and have a better time using twitter with these 5 quick tips. With more than 255 million monthly active users, twitter is an online juggernaut for communication and socialization. More than 500 million t…

Jul 21, 2014