Insights
Practical thinking on marketing leadership, search, and the discipline of getting found.
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Digital Marketing · 4 min read
Are you interested in pursuing a career as a marketing professional? The marketing industry is constantly transforming to fit the demands of a fast-paced and high-tech consumer base. As a result, job trends in the indus…
Sep 5, 2018
Digital Marketing · 5 min read
With the average small business now spending around $75,000 a year on digital marketing, small businesses need to be smart to get a good ROI. Spending a considerable amount of your budget on marketing without the right…
Apr 4, 2018
Technology · 5 min read
What if every day felt like you were living on the Enterprise from Star Trek? It may sound like this is still centuries away. However, voice assistance technology can help bring a piece of tomorrow into the here and now…
Feb 1, 2018
Digital Marketing · 5 min read
E-commerce is growing 23% every year, but 46% of American small businesses don’t have a website. With running a company it can be hard to find the time to create an online presence. But with the online business world gr…
Jan 16, 2018
Technology · 5 min read
In 2018, business leadership is holding digital marketers responsible for generating revenue. Artificial intelligence (AI) is giving them a competitive advantage when engaging with customers. But is your team on track f…
Dec 18, 2017
SEO · 5 min read
A staggering 81% of Americans have a social media profile. According to research, there are 1.96 billion social media users in the world. That’s over 1 in 7 people. Unless you’ve been living under a rock, you likely kno…
Dec 11, 2017
#ProTip · 5 min read
If you don’t have a solid digital marketing strategy in place, your business is in trouble. That might sound like a dramatic, over-the-top statement, but it’s not. Consider this: adults in the US spend an average of 11…
Sep 22, 2017
SEO · 5 min read
Plenty of you think your digital brand strategy is efficient. Yet, could you deliver a report if I were to ask for your ROI? Many of you slapped together the strategy based around marketing trends and what you’ve learne…
Sep 5, 2017
Digital Marketing · 5 min read
Naturally and automatically adjusting on the fly is a critical part of success in nature, sports, business — and even web design. Perfecting responsive web design is a marketing concept that allows your website to effec…
Aug 9, 2017
Digital Marketing · 5 min read
I don’t have to tell you that customer experience drives today’s consumer decisions more than any other factor. 86% of consumers will pay more for a product/service accompanied by a better experience. 67% will leave a c…
Jul 25, 2017
Digital Marketing · 5 min read
We’re well on our way into the new year, and we’re already seeing some popular trends popping up in the digital marketing world. And as any other industry, keeping up with these trends can make or break you as a profess…
May 28, 2017
Digital Marketing · 5 min read
It’s impossible to deny that the climate for every kind of business is changing. If you have a digital consultant, how do you get them to assist with inbound marketing? Truthfully, inbound marketing is a good part of yo…
Apr 18, 2017