Insights
Practical thinking on marketing leadership, search, and the discipline of getting found.
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Digital Marketing · 5 min read
In 2018, digital advertising claimed 51 percent of all ad spending in the US. Globally, companies spent billions on digital marketing strategies. Most businesses say they’re continuing to increase their digital marketin…
Sep 2, 2019
Digital Marketing · 4 min read
Did you know that the average person currently spends around four hours a day on their phone? And a lot of that time is spent searching the web and browsing various social media websites to entertain themselves. Because…
Aug 14, 2019
Digital Marketing · 5 min read
In the early days of starting your business, you probably focused on survival tasks. Getting customers in the door. Getting orders out the door. You set up vendor accounts and, somewhere in the chaos, managed to launch…
Aug 12, 2019
SEO · 5 min read
The ability to generate traffic and convert leads directly corresponds to the success of your business. Content marketing plays a major role in this process. Research shows that content marketing generates 3x as many le…
Jul 21, 2019
Digital Marketing · 5 min read
Digital marketing is a dynamic field that’s quickly gaining importance for businesses. It’s changing so much, in fact, that a lot of businesses aren’t able to keep up. While many marketers have digital strategies, most…
Jun 7, 2019
Digital Marketing · 4 min read
As social media experts will tell you, the best place to hide a body is the second page of search results on Google. For any law firm, SEO is the number one tool for ensuring that you make the kind of impact that you’re…
May 5, 2019
Digital Marketing · 5 min read
Are you in need of a digital marketing strategy? Are you looking to launch a product or service and wondering how best to support it? Or maybe you have an existing marketing plan that could use a refresh? Defining a str…
May 2, 2019
Digital Marketing · 4 min read
There are more than 25 million small businesses in the United States. As a business owner or marketer, what does this mean for you? It’s simple. You’re up against a ton of competition. How in the world can you stand out…
Apr 2, 2019
SEO · 5 min read
When it comes driving traffic to your site, SEO is the name of the game. If you don’t have an online presence, then you might as well not exist. The fact is that 93% of all traffic comes from a search engine. So optimiz…
Dec 7, 2018
Digital Marketing · 5 min read
With the average small business spending $75,000 a year on digital marketing, it’s essential that you’re making smart choices with online marketing. With all of the pay-per-click and native advertising options that are…
Nov 20, 2018
Digital Marketing · 5 min read
With the number of social network users expected to exceed 3 billion by 2021, it should be no secret that your social media strategies need to be a part of your marketing plan. But before you start randomly posting to F…
Oct 24, 2018
Digital Marketing · 5 min read
Gone are the days when a billboard or a radio spot were the most effective marketing tools. Now, advertisers need to be craftier and more creative than ever, as the Internet has more or less leveled the playing field fo…
Oct 3, 2018