Insights
Practical thinking on marketing leadership, search, and the discipline of getting found.
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Digital Marketing · 5 min read
Inbound marketing can be an inexpensive way of generating quality leads if you are doing it right. Studies have shown that inbound leads have a closing rate of 14.6 percent compared to outbound marketing leads of just 1…
Aug 10, 2020
Digital Marketing · 4 min read
There are a few things you’ll want to take into consideration when choosing the best social media platforms for business. Keep reading to find out more about how to find the best platforms for you, as well as what kind…
Jul 20, 2020
Digital Marketing · 5 min read
Ecommerce sales are projected to rise to $4.8 trillion globally by 2021. And over 1.5 billion people shopped online last year. If you are someone that offers a product or service online, this is GREAT news! But maybe yo…
Jul 6, 2020
Digital Marketing · 5 min read
Did you know that only 61% of companies feel that their digital marketing strategies are effective? Digital marketing has become the new norm and if you’re not confident in your digital marketing strategy, then you may…
Mar 31, 2020
#ProTip · 4 min read
You might have a solid general idea as to what a digital consultant does for a business and what digital consulting is. What you might not know is what they shouldn’t do. Why is this important? Well, you don’t want to a…
Mar 24, 2020
SEO · 5 min read
A digital marketing strategy is a combination of all the actions a business takes online to increase its visibility and sales. These actions include online advertising, website creation and different platform marketing…
Feb 10, 2020
Digital Marketing · 5 min read
Trying to attract more traffic to your website? You’re not the only one. 61% of marketers say growing their search engine optimization (SEO) or organic presence is a high inbound marketing priority. However, many compan…
Jan 8, 2020
Digital Marketing · 4 min read
92% of individuals trust word-of-mouth recommendations. It only shows the power of peer to peer marketing. Peer to peer marketing is very powerful because it relies on who you listen to the most. Your wife, your closest…
Dec 8, 2019
Digital Marketing · 4 min read
Are you looking to take your business to the next level? Times have changed. The internet is now the leading way to recruit new customers and solidify relationships with past clients. If you aren’t sure about your onlin…
Nov 18, 2019
Digital Marketing · 5 min read
In 2019, social media users are expected to reach an all-time high of 2.77 billion users. That means that more than one-third of the entire global population uses social networking websites. While digital marketing camp…
Oct 10, 2019
SEO · 5 min read
When it comes to your company’s reputation you don’t want to let bad branding mistakes affect your image. Your brand is very important for every aspect of your company. Good branding can make your company go far and loo…
Oct 10, 2019
Digital Marketing · 5 min read
Technology and its advancements continue to take marketing to new frontiers. With 2019 already in its second half, you may wonder what is in store for digital marketing next year. One of the best ways to keep in step wi…
Sep 4, 2019