Insights
Practical thinking on marketing leadership, search, and the discipline of getting found.
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Digital Marketing · 5 min read
About 74% of leads aren’t sales-ready the first time they interact with your brand. In fact, nearly 80% of leads will never convert. With digital marketing, you can generate leads and sales. Digital marketing can help y…
Jun 30, 2021
Digital Marketing · 5 min read
If your marketing efforts online feel less than stellar, maybe it’s time to take an honest look at what you can do to shine a light on those cobwebs and dusty surfaces. In other words, give your business a bit of a mark…
Jun 9, 2021
Digital Marketing · 4 min read
Do you have a marketing team to handle all of your digital marketing needs but still aren’t seeing improved results? When you’ve tried everything you can to gain success, yet fail, you are in dire need of a brand audit.…
May 3, 2021
SEO · 4 min read
Does your business have a website which you aim to provide a lot of your sales? Are you worried about the customer experience from using the site? 82% of the top-performing companies pay close attention to online busine…
Apr 13, 2021
#ProTip · 4 min read
Is your business having trouble coming up with a strong marketing plan? This is how a digital consulting agency can help you.
Mar 4, 2021
Technology · 4 min read
Did you know that a majority of shoppers are going to turn to your website and do a bit of research before they purchase your products or services? That means that your website is now responsible for your first impressi…
Mar 3, 2021
SEO · 5 min read
You’ve come here to find out the fundamental difference between SEO and SEM, right? Let’s start with this. If we’re talking SEO statistics, did you know that 60% of clicks to websites go to the top three results in the…
Jan 17, 2021
Digital Marketing · 4 min read
Creating a powerful brand requires a digital marketing strategy. If you want people to become familiar with your business, your story, and how you can help them, you need to have a solid marketing plan that reaches them…
Dec 3, 2020
SEO · 4 min read
Are you looking to improve your business’s SEO in the coming year? Boosting your SEO can lead to better brand credibility, higher conversion rates, better user experience, and higher close rates, just to name a few. But…
Nov 5, 2020
Digital Marketing · 5 min read
Creating a digital marketing strategy is tough at the best of times. Right now, it can feel near impossible. COVID-19 has turned conventional marketing wisdom on its head and even the most experienced marketers are havi…
Oct 19, 2020
Digital Marketing · 5 min read
What’s the number 1 secret to effective marketing? Quality targeting? Knowing your audience? Creating engaging ads? Not quite! They’re all key ingredients, but there’s one core component that’s even more fundamental to…
Sep 9, 2020
Technology · 5 min read
Are you struggling to generate leads for your business? Well, you’re not the only one! This particular challenge is shared by up to 58% of business leaders out there. That’s bad news. After all, lead generation is a cor…
Aug 12, 2020