Insights
Practical thinking on marketing leadership, search, and the discipline of getting found.
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Leadership · 2 min read
When I started to think about getting in shape I would ask people for their thoughts. Every single person told me that the key is motivation. And once you have that you are guaranteed to be successful. I quickly came to…
Aug 4, 2015
Technology · 1 min read
Is Windows Nostalgia in the near future or already happening now? Isn’t this the truth? My five-year old son has never touched a Windows computer and hardly knows what to do with a computer keyword.
Jul 31, 2015
Star Wars · 1 min read
New Horizons, launched over nine years ago, has finally transmitted the first ever photos of the dwarf planet Pluto back to earth. To the surprise of many it’s no moon, but rather a space station: “Death Star Pluto“. We…
Jul 16, 2015
Technology · 1 min read
Following the record Earthquake with more than 4,4000 confirmed dead and over 8,000 injured it has become clear just how desperate the situation is in Nepal. Apple has rolled out a very convenient way to help the people…
Apr 28, 2015
Apple · 1 min read
The Onion really hit the nail on its head with this Apple MacBook vs. Google Chromebook Pixel comparison: Last week, Apple announced the “new” Apple MacBook and due to it’s lack of featured many have compared it to netb…
Mar 20, 2015
Apple · 3 min read
With the 2015 Apple Spring Media Event (aptly named “Spring Forward“) only a few days away the time has come for me to share my Apple Watch Predictions. Many are predicting its doom before launch, which mirrors the sedi…
Mar 6, 2015
Inspiration · 3 min read
I just read a short (only 94 pages), yet powerful little book full of leadership lessons: Who Moved My Cheese?. It is a good parable using two mice and two men who are in a maze and struggling to find enough cheese to s…
Feb 27, 2015
#strategy · 3 min read
Digital technology is enabling a radically altered consumer journey. It is important for a brand to be present and engage with consumers during all steps of this modern customer journey. Research is necessary to help cr…
Aug 19, 2014
#strategy · 3 min read
Recently, the practice of Conversion Rate Optimization (CRO) has flared back up. As a Digital Strategist (CRO) is always on my mind for my clients. Without successful CRO your clients will fail. The process of optimizin…
Aug 17, 2014
Digital Marketing · 1 min read
Don’t think SEO matters? Think again. Thanks to an infographic by Conductor featuring the most concise industry data I’ve seen so far this year you can see from which channels brands get the most customers from. The inf…
Aug 14, 2014
Leadership · 4 min read
Let me start off with a story about a bad manager. This story is what really got me thinking about how to be a great manager. I’ve had quite a few managers in my career. Due to the nature of the advertising and marketin…
Jul 31, 2014
#ProTip · 4 min read
#ProTip: Engage and have a better time using twitter with these 5 quick tips. With more than 255 million monthly active users, twitter is an online juggernaut for communication and socialization. More than 500 million t…
Jul 21, 2014