Insights
Practical thinking on marketing leadership, search, and the discipline of getting found.
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Advertising · 1 min read
It has been brought to my attention how difficult it is to find my peer reviewed journal article on which forms and placements of ads people like the best when listening to podcasts. This journal article is derived from…
Jul 19, 2014
Advertising · 2 min read
First we need to make sure we are asking the right question. Is it as simple as age-old advertising dilemma: “How do advertisers and brands connect with millennials and teens on a deeper level?” Yes it is. Over and over…
Jul 16, 2014
Digital Marketing · 1 min read
Thanks to twitter for making me feel special by sending me a Twitterversary email today! Six years sure do fly by when you’re tweeting. Happy Twitterversary!You just turned 6.
Jul 10, 2014
Advertising · 2 min read
In late February Facebook announced “A Simpler Way to Organize and Optimize Campaigns on Facebook“. See the chart below. In essence, they are inserting a layer between the Campaign and the Ad levels. As someone coming f…
Mar 17, 2014
Amazon · 1 min read
It’s official: We have the first Amazon Prime price hike of 2014: Well, I guess $8.25 per month isn’t too bad. However, since I already pay for Netflix (and they have a much better selection) and thus only use Amazon Pr…
Mar 13, 2014
M.Adv. · 1 min read
Recently I started a new job where it is customary to add your degree, academic title, or certification to your email signature. Seeing the following abbreviations after names are commonplace: M.S., D.O, F.A.A.P., B.A.,…
Feb 11, 2014
Digital Marketing · 2 min read
What’s really behind Facebook’s new Paper app? Facebook just announced a new app called “Paper” and while watching the intro video it hit me: Facebook is moving way from “The Social Network” (Yes, just like the tile of…
Jan 31, 2014
CRO · 2 min read
It has befuddled me many times how a simple conversion page is done incorrectly. It is not that hard and conversion page best practices are really as easy as 1-2-3: Make them trust you. are you going to spam me? are you…
Nov 26, 2013
Digital Marketing · 2 min read
Along with the cool google search timeline above google made semantic search official on its 15th birthday. In celebration of its 15th birthday, google put up a must read blog post with many interesting announcements: “…
Sep 27, 2013
Technology · 1 min read
you can yahoo yourself here with the new yahoo logo.
Sep 6, 2013
Adwords · 1 min read
adwords certified for another year thanks to passing the adwords display advertising advanced exam.
Aug 3, 2013
Boba Fett · 1 min read
it’s funny because it’s true…
Mar 13, 2013